A malicious advertisement for a plastic surgery clinic in China caught the attention of netizens both in China and Korea. The billboard features Gu Hye Sun in one of her ads for a cosmetic company with an inset photo of a girl who doesn’t look a bit like her.
The advertisement claims that the inset photo was of Gu Hye Sun, before surgery. YG Entertainment, Gu Hye Sun’s management, is consulting with its lawyers and will take appropriate action.
That clinic does not practice truth in advertising. They also do not have the permission to use that huge picture of Gu Hye Sun for another cosmetic company in Korea. Maybe they should just concentrate on facial massage and leave more serious stuff, like treatment of eczema, to the pros ;p
I remember watching Oprah Winfrey a few years ago saying that Korean women are obsessed with plastic surgery. While this type of surgery is popular in this country, I have yet to meet someone who’ve had major cosmetic change on her face. I’ve only known one Korean in my almost eight years here who’ve had something done on her face for aesthetic purpose, my former boss who had double eyelid surgery. She looked a lot like LJ Moreno, a Filipina starlet.