When I went to Myeongdong last week, I was surprised to see Kim Hyun Joong on “The Face Shop” (TFS) store. I’ve always known him to be the face of “Tony Moly”.
Bae Yong Joon endorsed the cosmetic shop two years ago. He was “replaced” by Jeon Ji Hyun. I believe that JJH was with TFS for only a year. She previously endorsed “Laneige” before Song Hye Gyo replaced her.
I know some people who are KHJ fans so I just went inside the store and I picked up a brochure near the counter. The saleslady outside was also giving away a postcard.