Cass box: Sandara Park and Lee Min Ho
On our latest trip to E-mart, said to be the number one hypermart in South Korea, I happen to bring the red Panasonic ZS-3 camera that my brother gave me as a birthday/Christmas gift. My birthday happens to fall in December and I guess that’s the curse of being born in this month: you only get one gift for two celebrations! And another curse of being born in December in Korea is that you increase your Korean age by two instead of just one.
Since the start of the cold season we’ve been spending more time at E-mart on weekends. In fact, we were there for five hours last Sunday and we spent 2 1/2 hours alone on the third floor of the Seongsu branch where the toys, electronic, stationery, household items can be found.
Anyway, this post is not about E-mart but of the “Cass” box where Sandara Park and Lee Min Ho are featured. The Cass endorsement is a big deal for Sandara. She’s not only on their TV ads, but she’s also visible on their bus ads and other promotional items. She and Lee Min Ho also attract buyers by being on the boxes of Cass sold in supermarkets. A can is sold for 1,720 while a box of 12 is 14,520 won.