Pepero Day: 11.11
It’s not November 11 yet – 11.11 – or Pepero Day as we know it in Korea. This early, you’ll see specially packaged Pepero and wannabes at the stores – from big shopping malls like E-mart to Homeplus Express and of course our neighborhood “sari-sari stores” aka “shu-peo”.
Pepero comes in three variants: regular (red package), nude (beige package – chocolate filling) and almond (green box). A small box is less than 1,000 won. My son loves them – especially the one covered with chopped almonds. (His dentist told us yesterday that his teeth are good – no cavitites!)
It isn’t just Lotte – the makers of Pepero – that is celebrating Pepero day. Other manufacturers have come up with their own version. Even bakeries like Tous Les Jours are cashing on in this clever marketing gimmick.
For this year’s celebration, Pepero are giving away SS501 (my middle school students called me “ajumma” when I said “s-s-5-oh-1” as it’s pronounced as “dobul-es-oh-gu-il”) posters and special prices. Check the Pepero site for more info on this “special” day.
Pepero is good but be careful not to eat too much. Or have weight loss pills at your side so you won’t gain weight from this chocolatey delight.