After sending a package in Gwanghwamun post office last week, I decided to take a walk along Cheonggyecheon (Cheonggye stream). It was near lunchtime when I decided to go to Myeongdong and look for something to eat. I really wanted to have the kalguksu (hand made noodles) that one shop in Myeongdong is famous for. However, the place was packed full of people and there was snake-like line outside. That’s how famous the place is!
When I passed by “It’s Skin” – a Korean cosmetics shop – I noticed that they have a new endorser aside from Erik Mun. I thought Kim Bum looked really cute on the posters outside the shop! Across that store is Tony Moly (or was it Etude House?) where another Boys Over Flowers member is an endorser.
There are a number of Korean cosmetics brands and shops that it seems almost every popular Hallyu or Korean wave star is endorsing a brand.
Missha is currently being endorsed by Kim Hye Soo. They had Jang Dong Gun before. He is now with Hera Homme.
Bae Yong Joon is now the “face” of The Face Shop. Kwon Sang Woo was their main endorser before he got married.
I remember Hyun Bin once endorsed “Skin Food”. Was Won Bin with Etude then? Moon Geun Yeong is still the face of “Innisfree.” Can’t remember who it is for “Beauty Credit.” Hah! There’re really so many cosmetics shops in Korea.
Amore Pacific, as far as I know, leads the cosmetics industry in South Korea. Sulhwasoo, is their best brand. It’s also the brand I’d like to have but couldn’t afford (well, I could afford it but my conscience is telling me not until I’m earning my own money!). Among their other endorsers are Jeon Ji Hyun (who is apparently Chinese) for Laneige. The product is now being endorsed by Song Hye Gyo. Kim Tae Hee is co-endorsing Hera with Jang Dong Gun (Hera Homme). Lee Na Young was with IOPE – not sure if she’s still with that brand. Their brands are sold in Aritaum (cosmetics shop) and department stores.
The Korean word for cosmetics is 화장품 or hwa-jang-pum.
^^ Erik Mun and Kim Bum for “It’s Skin”
^^ Lee Min Ho for “Etude House”
^^ Kim Hyun Joong for “Tony Moly”
^^ Bae Yong Joon for “The Face Shop”
^^ Bi or Rain for “Nature Republic”
The shops above are all in Myeongdong (and in other parts of Seoul and other cities in Korea!) Some of them have two or more stores in the area. (I’m currently watching “Tayong Dalawa” as I’m writing this. The Asian Conqueror, who has a nice blog on Korea, also watches that show 😉