DHC is a Japanese cosmetics brand but they’re also sold in Korea. They’re not as ubiquitous as other Korean brands like Missha, The Face Shop and Skin Food and they’re only available in a couple of stores. From what I remember, I’ve seen the most DHC products at Olive Young (love this store – I get a 10% discount whenever I use our Samsung CJ cc).
Actresses Kim Hee Sun (Sad Sonata) and Yoon Eun Hye (Palace, Coffee Prince) were former DHC endorsers in Korea. Their current model now is Chae Jeong An, who was also in the drama “The 1st Shop of Coffee Prince” with Yoon Eun Hye.
Most DHC products are sold online. What’s available in the stores are quite limited but the prices are the same. I haven’t actually bought anything at all from DHC. I’ve been contemplating to get their Acerola set since I’ve read good reviews about it. What I did was to register online at DHC Korea. I just filled out the whole online form and answered everything. After two days, I got a mail from them with samples of their products. Boy was I amused! I haven’t even spent anything and I already got freebies.